About City Chain

 

About City Chain

Established in 1985, City Chain is the first watch retail chain in Hong Kong, and a wholly owned subsidiary of Stelux Holdings International Limited. Stelux was founded in 1963 as one of the earliest watch component manufacturers in the Far East and has grown to become an integrated watch group, owning several Swiss watch brands, including CYMA, Solvil et Titus and Catena. In 1972, Stelux was listed on the Hong Kong Stock Exchange (Stock Code: 00084.HK).

Since opening its doors, City Chain has continuously developed its extensive store network, strong watch brand portfolio and industry-leading customer service, all in support of the vision to be the best watch retailer in Asia. The brand not only pioneered a new watch retailing culture in Hong Kong, but also gained a competitive edge by helping watch brand partners build their profile in local markets while enriching consumer choices. Over the years, City Chain has expanded its retail footprint beyond Hong Kong to Macau, Singapore, Malaysia, Thailand and Mainland China, with nearly 150 locations across Asia.

In recent years, City Chain has been moving towards the affordable luxury segment. The brand has continued its pursuit of innovative retailing, product diversity and quality, e-commerce development and further strengthening its reach and appeal in the region. It has also partnered with various international brands to offer customers a multifaceted retail experience. Its recent initiatives include introducing new watch brands from Germany such as Tutima Glashütte, Sinn, Hanhart, and Mühle-Glashütte, adding them to its strong portfolio of Japanese marques including Grand Seiko, Seiko, Citizen and Casio, as well as renowned Swiss brands like CYMA, Oris, Ball and Solvil et Titus.

Committed to its industry leadership and culture of customer-oriented service, City Chain has consistently invested in staff development. Front-line staff members are empowered with training on the latest products, technologies, and emerging lifestyle trends. It also offers comprehensive after-sale service across its extensive network to customers, from receiving and tracking repairs to obtaining advice on maintenance.

City Chain have also transformed its retail spaces into lifestyle concept experiential zones, creating a more inviting, spacious and dynamic retail experience. At City Chain, the journey is about constant evolution and a profound passion for the art of watchmaking.